SEO content writing that answers the search
Every piece starts with a brief: who's searching, what they want to know, what we'll say and what we won't. A person writes the draft. You check the facts and approve it before anything goes live.
$220 per article
Prices updated October 2026
Good reasons to hire a writer
- People ask your sales team the same questions every week, and your site answers none of them.
- Your service pages are three sentences long.
- Your blog has 40 posts called "News" and none of them get found.
- You know your subject inside out but don't have time to write about it.
What a brief looks like
You see this before a word of the draft is written. If the angle's wrong, it's a two-minute fix here instead of a rewrite later.
Sample — illustrative data, not a client
- Target search
- how long does a water heater last in hard water
- What the reader wants
- A number of years, and whether it's time to replace theirs
- Reader
- Homeowner in Harbor Point, tank heater around ten years old, noticing rust in the water
- Angle
- Hard water shortens tank life. Here's how to tell, and what flushing does and doesn't fix.
- Outline
- Typical lifespan, tank and tankless / What hard water does inside a tank / Five signs it's near the end / Flushing: worth it or not / Repair or replace
- Questions to answer
- Does a water softener help? Is a rumbling noise serious?
- Internal links
- Water heater repair page, boiler page
- Sources
- Manufacturer manuals, the local water utility's hardness report
- Don't say
- No scare tactics. No fixed price for a replacement.
Harbor Point Plumbing is made up. So is this brief.
Who writes it
People do. We may use AI tools to help with research or an outline, but we don't publish unedited AI drafts. In legal, medical and financial topics, an expert on your side reviews the facts before anything goes live.
What each article includes
- Brief
- Like the one above, for your approval.
- Draft
- 1,500–2,000 words in a Google Doc you can comment on.
- Title and meta description
- Written with the draft.
- Internal link suggestions
- Which existing pages should link to the new one, and where it should link out.
- One round of revisions
- One round included. A changed brief is new work, quoted first.
- Publishing
- If you'd like us to put it on the site, we will.
From brief to draft
- 2–3 business days
Brief ready for your approval.
- 5–7 business days after approval
Draft in your Google Doc.
- Within a week of your notes
Revised version.
Your part
- 20–30 minutes of your expertise per topic. A call or a voice note works.
- Approval of the brief, then of the draft.
- Your do's and don'ts: words you never use, claims you can't make, competitors you don't name.
What it costs
- One article, 1,500–2,000 words, brief, draft and meta$220
- Growth Watch
2 articles a month included
$2,600/mo - Full Watch
4 articles a month included
$4,500/mo
Single articles are one-offs with no term. Articles inside a plan follow the plan's terms: a 3-month first term, then month-to-month. Unused articles don't roll over unless we agree it in writing.
No one can guarantee rankings — Google decides. We commit to the work we list and how we report it.
Prices updated October 2026
Full service termsWriting questions
Who owns the articles?
You do, once they're paid for. Publish them, edit them, take them with you.
How many revisions do I get?
One round per article is included. If the brief changes after the draft, that's new work and we'll quote it first.
Do you write service pages or just blog posts?
Both. Service pages are often where writing does the most good, because they're the pages people land on ready to buy.
Can you write in our voice?
Send us a few things you've written and liked, and the words you never use. We aim the first draft at that voice, and the revision round is there to close the gap.
Do you publish them too?
If you'd like. We'll add the images you approve, the title and meta, and the internal links.
Not sure what to write about?
The free audit points out which pages are thin and which searches your site doesn't answer yet. That's usually where the first briefs come from.