On-page SEO optimization for the pages that pay the bills
On-page SEO is everything Google reads on the page itself: the title, the headings, the copy, the links between your pages. We work through it one money page at a time and log every change.
In every plan · or $125/h
Prices updated October 2026
Sound familiar?
- Your service pages all have the same title, or a title that's just your business name.
- Google shows a meta description you didn't write, pulled from a cookie notice.
- Two of your pages compete for the same search, and neither wins.
- Your most profitable service is buried three clicks deep with no links pointing at it.
- The copy was written for a brochure, and it never says what people actually type into Google.
One page, before and after
Here's the kind of change we make on a single service page. Nothing about the design moves. The words do.
Sample — illustrative data, not a client
| Field | Before | After |
|---|---|---|
| Title | Services | Harbor Point Plumbing | Water Heater Repair & Replacement in Harbor Point | Harbor Point Plumbing |
| Meta description | We use cookies to improve your experience. | Same-week water heater repair and replacement in Harbor Point and East Harbor. Tank and tankless. Call for a quote. |
| H1 | Our Services | Water heater repair and replacement |
| Intro | We are a family business committed to excellence in all areas of plumbing. | No hot water, or a tank that's leaking at the base? We repair and replace tank and tankless heaters across Harbor Point. |
| Internal links | None | Links from the home page, the boiler page and the hard-water article |
Harbor Point Plumbing is made up. The pattern isn't.
What you get
- Keyword-to-page map
- A sheet that gives every important search one page to rank for it, so your pages stop competing.
- Titles and meta descriptions
- Rewritten for the pages on the map, in your voice, with the change logged.
- Heading and copy fixes
- One H1 per page, headings that follow the page, and the missing paragraph that answers what people searched.
- Internal link plan
- Which pages should point at which, with the anchor text, added by us or handed to you.
- Image fixes
- Descriptive file names and alt text where they're missing or say "IMG_4471".
- Change log
- Every edit, with the date, the page and what it said before. You can undo any of it.
How long it takes
- Weeks 1–2
We build the keyword-to-page map and agree it with you.
- Weeks 2–4
The first pages get updated.
- Every month after
A set number of improvements, depending on your plan.
Google picks changes up when it recrawls the page. That can be days or a few weeks.
What we need from you
- Access to your site's editor, or the name of the developer who has it.
- A yes or a no on copy changes before they go live.
- A short list of the pages that bring in money. You know this better than any tool.
What it costs
- Local Watch
2 on-page improvements a month
$1,250/mo - Growth Watch
6 on-page improvements a month
$2,600/mo - Full Watch
6 or more a month, plus everything in Growth
$4,500/mo - Outside a plan$125/h, approved in writing before we start
Plans start with a 3-month first term, then go month-to-month. Cancel any time after that with 30 days' notice by email.
No one can guarantee rankings — Google decides. We commit to the work we list and how we report it.
Prices updated October 2026
Full service termsQuestions
What counts as one "improvement"?
One page brought up to standard: title, meta description, headings, intro copy and internal links. Or one site-wide fix, like a template that prints the same title on every page. We list each one in the report.
Do you rewrite whole pages?
When a page needs it, yes, and we'll say so first. Usually it's a new intro, a missing section and better headings. A full rewrite counts as content writing and is priced that way.
Will you change my design?
No. We change words, tags and links. If a fix needs a layout change, we write it up for your designer or developer.
Which platforms do you work on?
WordPress, Shopify, Webflow, Squarespace, Wix and most other editors that let you change titles and copy. On a custom-built site we may need your developer for some changes.
How soon will Google notice?
When it recrawls the page, which can take days or a few weeks. We can ask Search Console to recrawl key pages, but Google decides when it does.
Which pages should we start with?
The free audit reads your titles, headings and key pages from the outside. It shows which money pages need work first.